Faith + Skincare: How Diary of Queen Esther Was Born from Purpose
Skincare isn’t always just about skincare. For many of us—especially those walking in purpose—it becomes something more. A mission. A ministry. A calling. That’s exactly how Diary of Queen Esther was born.
This isn’t just a natural skincare brand. It’s a faith-based business rooted in obedience, prayer, and love—for family, for wellness, and for women who long to live with intention.
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It All Started with My Children
Before this became a business, it was deeply personal. As a mom, I started researching the ingredients in the products I was using on my babies. I was heartbroken to find that many children’s skincare items included chemicals and synthetic additives—some even linked to harmful long-term effects.
That didn’t sit right with me. So, I took matters into my own hands. I started crafting skincare from scratch—whipping shea butters and making soaps with natural, recognizable ingredients I trusted. What began as a passion project for my children quickly grew into something that began to serve other families as well.
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From My Home to Other Homes
Soon, friends were asking for bars of soap. Moms reached out about dry skin, irritation, or eczema-prone little ones. And little by little, what I created for my own home started making its way into other households.
This journey showed me that natural skincare isn’t just a trend—it’s a necessity. People want real, honest, and clean ingredients they can trust. As a Christian entrepreneur, it became clear that this was more than a personal hobby. It was purpose.
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The Day the Name Was Given
Before Diary of Queen Esther had a name, it had a fight. An earlier version of my website had been taken down, and in that moment of setback, I chose to pray. I asked the Lord directly, “What do YOU want the name of this business to be?”
In the quiet, I heard it. Not loud, not flashy—just a soft, subtle voice:
"Diary of Queen Esther"
I knew instantly it was divine.
Esther’s story is one of courage, timing, and obedience. She was called to rise for such a time as this. That scripture has become an anchor in both my business and my life. This brand was never just about soap—it’s about serving people through purpose, with excellence, and with faith.
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Today, We Serve Families Like Yours
Now, Diary of Queen Esther provides handcrafted soaps and body products that reflect the values I started with—clean ingredients, intentional care, and a heart rooted in service. Whether it’s our best-selling Activated Turmeric & Charcoal Facial Soap, our unscented Shea Butter Baby Soap for super sensitive skin, or our rich Super Butter, every item is made with love and prayer.
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Explore Our Story + Our Products
If you’re new here, I invite you to learn more and experience the heart behind the brand.
Browse Our Faith-Based Skincare Collection »
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I send out devotionals, natural skincare tips, and updates on new collections. It’s more than a newsletter—it’s a space for purpose-filled encouragement.
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A Final Word
I never imagined I’d become a soap maker. But I followed the prompting. I listened to God’s voice. And what started in my kitchen turned into a ministry that now touches lives across the country. If you’re a purpose-driven woman, a parent, or someone who just values clean skincare—you’re welcome here.
Thank you for walking this journey with me.
With love + faith,
Shelena
Founder, Diary of Queen Esther
Christian Entrepreneur | Faith-Based Skincare Brand